Everything published, newest first.
The complete record — white papers, frameworks, and field notes. New work is added here as it ships, roughly every other week. The Insights hub groups the same work by type and theme.
Buying Martech From the Inside
Every other party to a martech purchase gets paid at or near signature. The operator is the only one still there in year four, and the proof is public.
The UTM Naming Convention I'd Defend in Any Audit
A UTM naming convention every link passes before it ships: lowercase, closed vocabularies, one delimiter, a stamped campaign ID, enforced at the builder.
SMS Journeys That Won't Get You Filtered
A pre-send checklist for SMS journeys, every control tied to the carrier code, registry policy, or federal rule behind it. Lawful and delivered are different.
The Audit-Proof Funnel
The standard I hold a funnel to: for any contact, prove the consent basis, the acquisition source, and the measurement lineage from the same stored records.
The Consent Ledger
One register, one row per consent relationship per channel: the basis on which you message a contact, and the stored proof that you can produce it.
More frameworks, white papers, and field notes are in production — this archive grows with each issue.