https://jennifergallo.net/insightsFrameworks, white papers, and field notes from inside a real marketing operation — compliant lifecycle programs, attribution governance, and where AI earns its place in the stack.en-usMon, 21 Sep 2026 09:00:00 -0400https://jennifergallo.net/insights/buying-martech-from-the-insidehttps://jennifergallo.net/insights/buying-martech-from-the-insideMon, 21 Sep 2026 09:00:00 -0400Every other party to a martech purchase gets paid at or near signature. The operator is the only one still there in year four, and the proof is public.White paperThe In-House Operator's Martechhttps://jennifergallo.net/insights/utm-naming-conventionhttps://jennifergallo.net/insights/utm-naming-conventionWed, 02 Sep 2026 09:00:00 -0400A UTM naming convention every link passes before it ships: lowercase, closed vocabularies, one delimiter, a stamped campaign ID, enforced at the builder.White paperAttribution & UTM Governancehttps://jennifergallo.net/insights/sms-journeys-not-filteredhttps://jennifergallo.net/insights/sms-journeys-not-filteredWed, 02 Sep 2026 09:00:00 -0400A pre-send checklist for SMS journeys, every control tied to the carrier code, registry policy, or federal rule behind it. Lawful and delivered are different.White paperCompliant Lifecyclehttps://jennifergallo.net/insights/audit-proof-funnelhttps://jennifergallo.net/insights/audit-proof-funnelWed, 02 Sep 2026 09:00:00 -0400The standard I hold a funnel to: for any contact, prove the consent basis, the acquisition source, and the measurement lineage from the same stored records.FrameworkCompliant Lifecycle · Attributionhttps://jennifergallo.net/insights/consent-ledgerhttps://jennifergallo.net/insights/consent-ledgerWed, 26 Aug 2026 09:00:00 -0400One register, one row per consent relationship per channel: the basis on which you message a contact, and the stored proof that you can produce it.FrameworkCompliant Lifecycle